Scott Levy | Entrepreneur
New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter.
Social media managers should pay special attention to the new header image. Twitter suggests using a profile header image that is 1,252 pixels by 626 pixels for optimal display across all possible devices.
It’s the first thing your customers will see when visiting your page. Don’t use it to sell or simply slap a logo up there. Be creative, make it unique and send a message.
Also, design around the profile photo, as it’s centered in the middle of the image. You have this space to tell your story, amaze people and brand yourself or your company. Just like you have to make 140 characters count, make this image count.
Other changes that present branding opportunities include:
The opportunity to overlay a 160-word bio.
Your bio literally floats over your profile photo image, so make sure to tie the two together. Because the image will draw attention, your brand’s bio will be an even more important message.