We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. When I...
Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the...
The thing about digital marketing strategies is that every company has one, even if you’re not the one actively...
Call it self-marketing, personal branding, professional development, or any other buzzword you’d like. In any case, both finding a...
You know that naming a startup and securing a great domain is difficult, but you’re committed to the cause...
Naming can be one of the most difficult challenges in the early stages of a startup. But while many...
Entrepreneurs today have it much harder. With more than 220 million domain names already registered, you'd be really lucky...
What’s in a name? Plenty, judging from the long list of businesses a simple Google search yields when you...
The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has...
By now, you’ve probably heard about Google Penguin, Google’s major algorithm update that was launched in late April and...
