Aditya Wardhana
Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall.
