Janine Popick| Inc

A recent study showed that small business owners find LinkedIn to be the most beneficial social media platform–with 41% of respondents singling it out. So if you’re not on LinkedIn most likely you are missing a huge opportunity to promote your business, especially if your customers are other businesses or have specific industry interests. Where to begin? Once you’ve set up an account, follow these five steps to get the most out of your LinkedIn page and spread the word about your business:

1. Highlight Your Content

Your cover photo is the first thing people will see, so be sure to have one! While you’re at it, you can now upload photos and files to share with your followers.

Next, fill out your company profile as completely as possible, especially the “Products & Services” section. This section also is a great place to promote any presentations, webinars or guides you’ve produced. Include a call-to-action, like “view now” or “download for free” and have a link to the page on your website where the content lives.

2. Start Sharing Updates

Post relevant business articles that you come across and share all your corporate blog posts. You want people who are visiting your page to see lots of activity! Your updates also will show up in the activity feeds of your connections = more exposure for your business and more chances they will get liked, commented on, or shared = even more exposure! You’ll also be able to get analytics on which posts get the most engagement.

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