By Khurram Zahid
Now, as you have finally decided to kick start your own business, you must be having a great product idea attained after spending hours in researching the behavior of your target audience, must have brainstormed on a fine business name, have worked on your business plan and so on and so forth.
You would rightly have been subject to various challenges on your way to starting your own business. With all these critical matters, you also have hired a designer who has designed a very good looking logo for you. But Wait…!
Is this the right logo for you? Ask yourself a very basic question. Having a good looking logo cannot help you if it is unable to send the desired message to your target audience. Depicting the right message through your first impression is critical for branding success, and your logo is the first impression, the striking hammer.
First thing first, which color your startup logo should have? Color of your logo should be based on your product and target market. What is your product? Is it a technology based product or a food item. Similarly, who is your target audience, a 10 year old kid or a 60 years old man, or you are targeting the corporate world.
Keeping this in mind wisely chose the color. You can use red if you are up to selling risk related product, use sharp and tender colors if you are targeting young audience, or if you are selling to corporate bold and dark color can be a good choice.
Furthermore, at most use two colors in your logo. One should be your primary color that will become your brand color and secondary color will be a color in contrast that will go along with the brand color in marketing the material.
It remains a very critical issue while designing a startup logo that is an immediate value addition in your branding process. Many entrepreneurs, even seasoned businessmen get confused that what style of logo they should opt for their new venture. Should it be an iconic representation, element based, a text based emblem or a mix of two? Selecting the font type for text is another important matter.
My suggestion is that have a look at the logos of some successful business within your industry. See what type of logo style they have used. Follow the pattern but DON’T try to copy anything from their logos, be different, and be successful.
Remember, you logo is key to branding. It plays a vital role in positioning your brand message in the mind of your target audience. Therefore, be sensible while creating your first logo design.
Khurram Zahid is a Marketing Manager at XclueSIV Group Singapore. His experience in marketing and branding makes him to share his knowledge with the fellows looking to start their own business or have already started one.