A chance to build on online shopping empire
Aside from SmartMart, three other notable online grocery services have emerged in Pakistan and seem to be well stocked with the right array of goods. These are AaramShop, PakistanGrocery, and Doorstep.pk.
Online grocery shopping on the rise in Pakistan That first one, AaramShop (pictured above), might prove to be a tough rival to beat in this sector. AaramShop is an Indian ecommerce company that expanded into Pakistan in August last year. It operates in Pakistan in conjunction with local retail chain RedBox Groceries, which allows the website to ship items quickly – and requiring no cumbersome warehouse inventory – direct from RedBox shops. It’s currently focused on the city of Karachi.
With no oligarchy of supermarket chains in Pakistan – unlike in the US and many other nations – it’s a chance for startups in Pakistan to build an online shopping empire around the foodstuffs that we need to stock up on every week.