Over 25 of the world’s leading social media specialists and content creators gathered today for the inaugural Social Matters Singapore event – Asia’s first and highest-level conference focused on the business value of social media and engaging content.
Themed ‘Brands as Creators’, the conference welcomed over 400 delegates and offered a deep dive into the tools used to create compelling content, stimulate interaction and accelerate brands across the social sphere. Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.
Officially tracked through the world’s most broadly adopted social relationship platform in the world, hootsuite, #socialmatters generated over 3.8 million impressions by close of day alone.
Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.
The top three elements of powerful social content revealed:
1. Happiness has universal appeal.
2. Surprise in some markets.
3. Sadness… if resolved.
“Emergent new platforms force brands to create large amounts of quality content at high speed,” said Thomas Crampton, Global Managing Director at Social@Ogilvy. “Creating a Hollywood blockbuster on an indie budget can be tough, but the right tools and publishing models can help brands accelerate and improve the quality of content.”
Social Matters further revealed insights for brands seeking to create impactful content: Dave Goldberg, CEO of SurveyMonkey, presented new regional research on social media sharing and brands that produce the most interesting content. He commented, “It’s interesting to see how Hong Kong and China have embraced social sharing whilst Japan has virtually opted out. The motivations that drive consumers to share brand messages give us insight into why some regional brands succeed and technology brands dominate.”
“Participation in an event such as Social Matters has really allowed us to share on a global stage Nissan’s strategy of ‘koto-zukuri’ story-telling, with an aim to elevate the brand, its people, products, technologies and relationships in a measurable way using social media,” said Dan Sloan, Editor-in-Chief, Nissan Global Media Center. “We always look to raise overall opinion and positively impact the bottom line. It’s a pleasure to be among so many social media enthusiasts, and learn firsthand the latest trends and opportunities in this space.”
About All That Matters & Social Matters
Dubbed “TED meets SXSW” by Jason Mraz and billed as the gateway to the Asian entertainment industry, the award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside 60 bands and 20
YouTubers.
A joint venture between Branded and Social@Ogilvy, Social Matters is Asia’s only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on the challenges to creating compelling online content and showcases the most creative digital campaigns from global and regional brands that bring people together.
Fully endorsed by both the Singapore Tourism Board (STB), and Infocomm Development Authority (IDA), All That Matters takes place on 20-25 May at the Ritz Carlton Hotel, Singapore and at a number of live music venues in and around Singapore. www.allthatmatters.asia, http://socialmatters.asia/.
Social@Ogilvy is the world’s largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions — Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact(TM).
About Branded
Branded is a leading Asian media and entertainment events producer and connections agency and runs the award-winning Matters festival series (Music, Sports, Digital, Social Media, Sponsorship, Music Matters Live) and has successfully partnered brands with a number of the world’s top entertainment attractions including the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, James Blunt, Chicago, We Will Rock You and Walking with Dinosaurs. Branded also connects brands with content in the tech/media space and has raised many millions of dollars for the CASBAA Convention since 2003.
