by Lauren Indvik
Facebook may be about to acquire facial recognition tool Face.com, according to multiple reports.
Israeli business publication Calcalist, which has accurately leaked acquisitions of a number of Israeli companies in the past (including Apple’s acquisition of flash storage company Anobit), says that Facebook is in talks to purchase the startup for “tens of millions of dollars.”
Face.com already powers two photo apps on Facebook’s platform, Photo Finder and Photo Tagger. The company also has a public API, which it updated in March to enable third-party apps to estimates the ages and moods of people in photos.
Rumors that Facebook was interested in acquiring Face.com have appeared before, but the two companies disagreed over price, TheNextWeb reports.
Should the latest rumor be true, this will be Facebook’s first major acquisition since going public earlier this month — unless last week’s rumor about Facebook’s interest in acquiring Opera happens to be true.
A Facebook spokesperson said the company does not comment on rumors.