by Joann Pan
Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company.
In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI.
Content marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows.
This BlueGlass Interactive infographic suggests businesses look at Coca-Cola, Mint.com and American Express as examples of companies that are sharing great content. Coca-Cola has a huge online presence on Facebook, Twitter and other avenues where customers and potential clients can share ideas, photos and videos.
The companies outlined below make interactive material that people want to share, and, in turn, new methods of content marketing means new avenues to reach and converse with your customers.
What new and traditional social networking sites does your company use? Tell us in the comments.