Business owners can also use social media lists to curate content on behalf of their customers, whether it’s to emphasize nearby neighborhood hotspots for brick and mortar businesses or to maintain high-touch relationships with super fans.
To find out more, I asked a panel of successful young entrepreneurs to share their smartest social media list-making strategies. Here’s what they had to say.
1. Share Brand Values With Fans
Increasingly, we’ve been seeing companies start to use lists to promote their brand. For example, the Virgin Group has created lists on the new MySocialCloud platform to share its beliefs with fans. This allows fans to connect with both the company’s values and the products the company is selling.
2. Curate Needs-Based Lists
A great way to curate valuable social media lists for clients is to base the lists on the clients’ needs. As a publicist, I created a Twitter list for “Media on Twitter” that’s helpful to my small business followers who are looking to reach members of the media.
3. Monitor Client Requests
The number one thing we’ve seen success with is simply being there when people need help. More and more customers take to Facebook or Twitter with problems rather than sending an internal support email. Being able to respond quickly helps them get what they need, and anyone else who stumbles across us sees that we provide good service via social media.