By Pam Moore
It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days.
Quality over Quantity!
Anyone who follows me knows that ever since I hopped on Facebook for business I have been preachin’ that it is not about the likes. It’s not the number of likes that will grow your business. It’s the quality of those likes, why they liked your page in the first place and most importantly what happens after the like. You can check out this post I wrote in 2010 and it is still relevant today! “What Happens After the Facebook Like? 20 Tips to Engage Your Audience After the Like!
So the next question many ask me is “then how do I stand out from the crowd? How do I brand myself without being too over promotional?
Many think that it’s going to cost them an arm, leg and their Q3 budget to develop an online brand strategy that rocks. Yes, it is going to take time, resource, smart planning and eventually some cash. However, there is much you can do to maximize your investment. You can start with baby steps and build as you go.
Remember when it comes to marketing and branding, there is no such thing as “perfection.” Learn to embrace imperfect perfection. A marketers work is never done. If you wait to launch until it’s perfect, chances are you will miss the bus entirely.
If you are new to branding, you should also check out a blog I wrote recently “How to Build a Social Brand That is a Sweet Orange in a World of Bitter Apples.” It’s loaded with solid tips for building your social brand.
Here are a few tips to help you rock your brand on Facebook without going for broke! Most of these tips are applicable on any site, not just Facebook.