Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features

by Pamela Parker

Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case.

“This is a feature that we have to retire to introduce additional features down the line,” a Google spokesperson told me.

She wouldn’t elaborate on the product road map, but simply reiterated that introducing new features to AdWords often involves sunsetting current ones. Demographic exclusion will continue to be offered, for now, and demographic data will still be available.

Demographic bidding is a feature that allowed advertisers to apply different bids to gender or age groups on a select number of sites in the Google Content Network. Those included non-Google-owned sites like BlackPlanet.com, Friendster.com, MySpace.com, and OK Cupid, along with some Google properties such as YouTube and Orkut. The targeting was based on data provided by the sites.

Now that Google has a single privacy policy and a wealth of additional information via its Google+ social network, the company could potentially be preparing to offer a more robust demographic bidding solution, based on its own data rather than site-provided data. In his post on the subject, Traffick’s Andrew Goodman said he was eager for such targeting to be available both on the content network and on search ads. Only time will tell if his wish — shared by many other marketers — will come to pass.

Source

10 Comments
  1. bellezza 3 years ago

    Howdy! This article couldn’t be written any better!

    Going through this article reminds me of my previous roommate!
    He continually kept preaching about this. I’ll forward this post to him.
    Pretty sure he’ll have a great read. Thanks for sharing!

  2. Wow, this paragraph is good, my sister is analyzing these kinds of things, so I am going to inform her.

  3. This piece of writing is in fact a good one it assists new web visitors, who are wishing for blogging.

  4. financial plan 3 years ago

    We are a group of volunteers and starting a new scheme in our community. Your site offered us with valuable information to work on. You have done an impressive job and our whole community will be thankful to you.

  5. Really no matter if someone doesn’t understand afterward its up to other users that they will assist, so here it occurs.

  6. purchase gold 3 years ago

    I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  7. recruitment 3 years ago

    If some one needs expert view concerning blogging and site-building after that i suggest him/her to pay a visit this weblog, Keep up the nice work.

  8. Asking questions are truly fastidious thing if you are not understanding anything fully, but this post offers fastidious understanding yet.

  9. Excellent post! We will be linking to this particularly great article on our website. Keep up the good writing.

  10. small business tips 3 years ago

    Pretty! This has been an incredibly wonderful article. Thanks for providing this information.

Leave a reply

Your email address will not be published. Required fields are marked *

*

Copyright © 2020 xcluesiv.com All rights reserved

Log in with your credentials

Forgot your details?