by Samantha Murphy

As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable, allowing Facebook users to interact and engage with companies in unprecedented ways.

A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of their Facebook presence.

With 157 million Facebook users in the U.S. and 901 million on the site in total, about 83% of members are located outside the 50 states. This means there’s room for brands to grow their global reach.

Coca-Coca is the top global beverages brand on Facebook, according to SocialBakers. Meanwhile, Starbucks dominates the food retail sector and aConverse tops the retail apparel category.

The infographic also reveals the top ten countries in which global brands are engaging their audience, with the U.S. leading the pack with Starbucks, McDonald’s, Xbox, Walmart and Disneyland. Brazil comes in second — with L’Oreal Paris and Trident (Kraft) — followed by India with Vodafone and Pepsi.

SocialBakers also notes that among the fastest moving global brands are Halls, Axe, Nokia and Sony.

Which brands’ social media strategies do you believe are most impressive? Let us know your opinion in the comments.

Update: The original version of this story featured an infographic that misplaced a decimal point for brands listed under the “Top Global Brands” section. An updated version of the infographic has since been posted. We regret the error.


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