By Alistair Norman
What’s the difference between good logo design and powerful branding?
What makes the difference between good logo design and branding? It’s an answer that continues to be overlooked by too many companies today. Yet it can make a real difference in terms of revenue and overall performance, in a number of ways:
So your branding agency has delivered good logo design. But has it delivered anything else? Powerful branding incorporates good logo design along with an overall look and image for a business. But when it is incorporated within an inbound marketing strategy, it can also feed right back into your business performance – making it less cosmetic and more commercial.
Respond to what your customers want
Too many companies still believe that good logo design is about a fancy looking mark to put on stationery. Many a branding agency still thinks this too. But a powerful brand ensures that everything, from logo to the last web page, is designed to respond to what your customers want. Using an inbound marketing makes it easier to achieve this.
Good logo design is just that. Good logo design. Nothing more. Unlike powerful branding, which, as part of an inbound marketing strategy actually gives you commercial insight to help boost your business.