One of the most important qualities investors look for in a startup is defensibility. Can a startup's product quickly...
Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest...
When starting on Pinterest, keep in mind that a company is only as strong as its understanding of its...
It’s typical to see hundreds of startups competing for a share in brand media campaigns. Entrepreneurs are constantly pitching...
As the head of a communications company in Salt Lake City, we’ve seen hundreds of growth companies and thousands...
Many tech startups make the grave mistake of not actively seeking patent protections for unique technology or processes. Until...
Building a website may seem like a small part of your business development, but it shouldn't be. It's often...
What’s in a name? Plenty, judging from the long list of businesses a simple Google search yields when you...
Companies must instead be able to include practical information about their business while also avoiding common mistakes that often...
Everybody makes branding mistakes. Early missteps in retrospect often are as big as the eventual names of some of...
