Anchanto operates Levi’s Malaysia’s e-commerce store

When Singapore-based e-commerce fulfilment startup Anchanto announced raising an undisclosed amount of funding from Innosight Ventures in May 2014, it had revealed to e27 its plans of entering neighbouring countries Malaysia, Indonesia and India.

Anchanto operates Levi’s Malaysia’s e-commerce store

Well, it has entered Malaysia, and business is brisk.

An anonymous reader sent us a tip this afternoon with a link to Levi’s Malaysia’s website’s terms of use. Levi’s Malaysia has been marketing its new online store to its fans on both text messages and on social networks.


A screen capture of the website’s terms of use

It read, “The site is operated by – Anchanto SDN. BHD. 116 Block A, Kelana Center Point, #3 Jalan SS7/19, Kelana Jaya, 47031 Petaling Jaya, Selangor, Malaysia.”

According to Arjun Chopra, Vice President, Regional Sales and Marketing; Cindy Tan, Regional Business Development Manager; and CEO Vaibhav Dabhade, CEO and Co-founder, Anchanto, the company does manage the Levi’s Malaysia website. Its job scope includes listing of products, processing orders, housing of inventory items, and online marketing.

They added that there are more than 20 staff members managing this particular project.

The team declined to comment on revenue arrangements between the two entities and the number of orders received per day for Levi’s Malaysia.

Its operations in the Southeast Asian country has expanded to 5,000 square feet (inventory space), noted Dabhade.

In the coming months, Anchanto will continue to announce other partnerships with predominantly offline retailers in Malaysia.


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