Ayushman Baruah| Informationweek

Adobe’s popular creative software such as Photoshop, Flash and Premier are among the most pirated. The reason for this is, everyone wants to use it but no one wants to buy it because of the huge one-time cost. With Adobe’s Creative Cloud launched in India today, you no longer need to pay upfront for the software and this will invariably tend to reduce software piracy.

“With the easy of availability of products through the Creative Cloud and the attractive price points, we do see a significant impact on the piracy rate of our products,” Umang Bedi, Managing Director–South Asia, Adobe.

This launch is also seen as a major shift in Adobe’s business model wherein it could be offering more software through the cloud in the days to come. Adobe’s Creative Cloud is aimed at giving creative professionals their first chance to experience a radical new way of accessing Adobe’s tools and services. Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Creative Suite desktop applications like Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services, game developer tools and integration with Photoshop Touch apps.

The company announced a very attractive promotional pricing that works out to be approximately INR 2,885 per month for its Creative Cloud for Teams (CCT) offering targeted at teams and SMB customer base. The regular pricing for CCT would work out to be approximately INR 4,040 per month once the promotions end on April 30, 2013. Additionally, the members also get cloud storage of 100GB (per CCT user) along with the ability to sync to any device enabling them to access files anywhere anytime.

Available immediately, Adobe CCT is tailored for the small and medium businesses. It offers all the features in Creative Cloud, plus administrative tools, increased storage capacity, and expert services. It includes tools for easy management of virtual workgroups, expert support services, centralized administration for quick and easy deployment of new seats, centralized billing and efficient license management.

The company also announced its plan to launch the Creative Cloud for Individuals (CCI) offering in India in the near future through its online store. CCI users will be able to avail monthly/annual membership and get 20 GB of cloud storage along with all the major features of Creative Cloud.

Speaking at the launch, Bedi said that since its release in the USA in April 2012, the creative sector has responded enthusiastically. “We’ve seen an incredible uptake, with more than one million individuals in the US and globally joining Adobe Creative Cloud. Our goal is to now make Creative Cloud the ultimate hub for creative professionals in India, where they can access the world’s best tools; store and collaborate across their workplace and ultimately showcase their creations. We are excited by the immense potential this holds for a country like India.”


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