By Cameron Chapman
Facebook now has over 800 million active users around the world. If it were a country, it would be the third largest in the world (right behind China and India), and more than twice the size of the United States.
So it’s pretty much vital for anyone trying to promote a product, service, event, or cause to create a Facebook page. While other social networks (Google+ among them) are making gains, Facebook is still the largest and most popular out there, and that’s unlikely to change in the immediate future (and besides, Google+ doesn’t even allow brand pages yet).
One of the biggest mistakes brands make when creating Facebook pages is to just use the default tabs and default content. They post nothing but self-promotional updates and have no realy ways of interacting with their fans. Basically, their pages are boring.
The answer to this common problem is to make use of all the custom content applications and tabs available for Facebook pages. You can add custom welcome tabs, video tabs, feed your blog or other RSS feed into your news feed, import your tweets, and a lot more. Finding the apps to do all this, though, is a bit trickier.
In this guide, we’ll show you some of the best apps for Facebook pages and how to best use them. While it would be impossible to cover every app available (there are thousands that can be used on pages), this post will get you started.