In any marketing campaign, one of the best ways to get higher conversion rates and generate more leads is to segment your messages by audience demographics. This had always been difficult to do on Facebook, but the social network recently announced the rollout of a new targeting feature that gives page administrators greater control over who sees which status updates in their news feeds.
This is a big win for savvy business owners and marketers. While updates previously could be segmented by country or language, this latest rollout allows them to target every status update by a variety of demographic factors, including age, gender, relationship status, college (school, major, graduation year), high school and workplace. In addition, location has become more granular, with city, state and country options.
Not all page admins have access to the new targeting features just yet, but they will be rolled out over the next few weeks. Here are three ways to benefit from Facebook’s enhanced page post targeting:
1. Reduce unsubscribes and “unlikes.”
Let’s say, for example, you have a product designed just for female college students and you want to run a Facebook promotion especially for seniors in a certain geographic area. Now your non-student, non-female and non-local senior fans don’t need to see it in their news feeds — ever.
When it comes to brand building on social media, relevance is what matters most. People usually ignore or reject marketing messages that don’t apply to them. With page post targeting, you can reduce the amount of irrelevant content cluttering up your customers’ news feeds and effectively reduce the number of “unlikes” without altering your core strategy.