Traditional advertising worked through distraction — an interruption to our sitcom, a page between magazine articles, a banner teasing...
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television...
Most fans never return to a page after they like it. Most posts by pages are seen by less...
Social media is all around us. And because it is becoming such a popular way to connect with one...
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. In...
EMarketer reports that 82% of CMOs plan to increase their social media efforts over the next 3 years. It’s...
In 2011, social media had its share of growing pains. Large brands and corporations took to social media in...
QR codes have been around since the early ’90s, but only with the widespread adoption of smartphones and barcode-scanning...
The path to greatness, he rhapsodized, has been paved by "the risk-takers, the doers, the makers of things--some celebrated...
Facebook, with its 800+ million users, presents a huge opportunity for business. But the first question people ask is,...
