By Joanna Lord
If you operate a website, you’re no doubt familiar with search engine optimization. Now, add “social optimization” to your to-do list.
A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. But what does social optimization mean exactly? Is it simply a matter of adding social sharing buttons to pages? Actually, it encompasses everything from encouraging more sharing on your pages to seeking more feedback from visitors.
To make your website more social, consider these five tips for going beyond buttons:

1. Encourage a more social experience.
There is a belief that people either share or they don’t. Not so. You can encourage sharing and engagement on your website by choosing “emotionally intelligent words.” This means you select words that represent the personality of your brand and appear conversational.
A good example would be changing a “Try it now” link to “Ready to give it a whirl?” This evokes an action and also makes the click more of a personal experience for the user. Making it personal, in turn, can help users feel more comfortable about leaving a comment or sharing on your site.
2. Raise the bar on content quality.
Creating distinctive content that your customers find interesting and useful is, of course, key to any successful online marketing strategy. Without such content, there’s less chance that your pages will be discovered and linked to by other sites.
Improving the quality of your content is one way to make your site more social. Think about it. Are you creating articles, blog posts or videos that are worth sharing? For example, make sure your titles are enticing. Be sure to integrate your sharing buttons closely with the pieces of content.
Content format and length are also important. Infographics, videos and concise blog posts are generally shared more often than long, in-depth pieces because they’re easily and quickly digested. That’s especially important with the growing number of mobile-device consumers.
3. Incentivize when possible.
By incentivizing your visitors with gamification features such as badges, counts and stars, you play to an innate need to compete and win. Ask yourself what can be tweaked on your site to incentivize sharing. Maybe it’s something as simple as ratings or voting.
One example of successful incentivizing is ModCloth’s “Be the Buyer” program. The online vintage clothing retailer invites shoppers to vote on which outfit the company should sell next. Customers are also encouraged to promote the outfit to friends to get more votes. If an outfit gets enough votes, ModCloth will carry the outfit.
This program encourages shoppers to check back often, increasing site visits and potentially boosting sales. The shoppers are rewarded by being able to buy an outfit that isn’t carried anywhere else. It’s a win-win.
4. Actively seek customer feedback.
When was the last time you asked your visitors what they wanted to see next? Whether it’s asking them to vote on the next feature you build or to choose a product they’d like to see you sell, don’t underestimate the power of feedback. Crowdsourcing on your site can help encourage users to be social both with you and each other.
An example comes from conversion and retention analytics company KISSmetrics, which spent its first year asking customers which metrics they needed and where they should go in its app. By relying on customer feedback, KISSmetrics was able to meet customer expectations throughout its platform. This approach helped increase customer retention and the likelihood of future feedback, as well.
5. Track diligently and make adjustments.
You might believe that some brands are just more likely to win in social engagement than others, but that is rarely the case. Success often comes down to a more strategic process of testing and making adjustments.
To boost engagement on your site, test such factors as where sharing buttons go and which kind of messages encourage customer interaction. Most sites have Google Analytics or other research tools, but few are using them to track social media traffic and better understand how people are engaging on their site. Simple changes such as using more direct language can often boost social activity.
Businesses that refuse to test and adjust their social optimization strategies will find that engagement can quickly fizzle and competitors will gladly connect with their former fans.
**************
Joanna Lord is an online marketing expert, startup enthusiast and director of customer acquisition and retention at Seattle-based SEO and social monitoring service SEOmoz.











Comments are closed.
There is definately a lot to find out about this subject. I like all the points you made
rtrtsste
ssrretss
tseersre
ertteee
sterssse
I like the efforts you have put in this, regards for all the great content.
fenyurdu.com
I just like the helpful information you provide in your articles
rrssrsse
sterssse
sterssse
seserers
seserers
esrersrr
rrssrsse
tseersre
esreseet
sterssse
esrersrr
Let me know what type of content you’d like to see more of in the future!
rrssrsse
esrersrr
rtrtsste
seserers
It’s not often that we come across content that really resonates with us, but this one is a standout. From the writing to the visuals, everything is simply wonderful.
eessrser
There is definately a lot to find out about this subject. I like all the points you made
eesterer
rsrtstse
ssrretss
I appreciate you sharing this blog post. Thanks Again. Cool.
Lenipa Toptan Cep Aksesuarı telefon aksesuarları,telefon aksesuar toptan,telefon aksesuarlari toptan,toptan telefon aksesuar,toptan telefon aksesuarlari,cep tel,cep telefon,cep telefonu,en ucuz telefon,iphone 13 kılıf,iphone 13 pro kılıf,iphone 13 pro kılıfları,iphone 13 pro max kılıfları,iphone 13 pro max kılıfı,iphone kılıfları,telefon aksesuarları,telefon kılıfları,ucuz telefon,en ucuz akıllı telefon,en ucuz cep tel,en ucuz cep telefonu,en ucuz iphone 13,iphone 13 aksesuar,iphone 13 telefon kılıfları,iphone 13 şarj aleti,telefon ekran koruyucu,telefonlar ucuz,toptan telefon kılıf,ucuz akıllı telefon,ucuz cep tel,ucuz cep telefonu,ucuz telefon modelleri,şarj kılıfları,13 pro kılıfları,13 pro max en ucuz,akıllı cep telefonu en ucuz,akıllı telefon en ucuz,akıllı telefon kılıf,akıllı telefon ucuz,cep aksesuar,cep iletişim,cep tel en ucuz,cep tel kulaklık,cep telefon aksesuar,cep telefon ekran koruyucu,cep telefon ucuz,cep telefonu aksesuar toptan,cep telefonu aksesuarları,en ucuz 13 pro max,en ucuz akıllı cep telefonları,en ucuz iphone 13 pro,en ucuz iphone 13 pro max,en ucuz iphone telefon,en ucuz telefon modeli,en ucuz telefonlar iphone
very informative articles or reviews at this time.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
eesterer
tseersre
I’m really enjoying the design and layout of your blog.
It’s a very easy on the eyes which makes itt much more pleasant for mee to come
here and vosit more often. Did yoou hiire out a developr
tto create your theme? Fantastic work!
Also visit my blog post; spin the wheel picker
eessrser
Thank you sir. I like your article its great. Thanks for sharing sir.
Güzel Antalya’da araç kirası için AdRentAcarAntalya var. hem uygun fiyata araç kiralama, hem alım satım yapabilirsiniz antalya araç kiralama, ad rent a car, antalya araç kiralama, antalya rent a car, ucuz kiralık araç antalya, kiralık araba antalya
eessrser
ssrretss
From start to finish, your content is simply amazing. You have a talent for making complex topics easy to understand and I always come away with valuable insights.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
of tropical 토토 토지노탐정diseases rav토토 토지노탐정aging our co토토 토지노탐정untr
Thanks for sharing sir. Your article its perfect. Thanks for sharing
Nice post. I learn something totally new and challenging on websites
I do not even know how I ended up here, but I thought this post was good.
I do not know who you are but definitely you are going to a famous blogger if yoou are not
already 😉 Cheers!
my blog lens Replacement
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.