By Patsy Stewart
Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales promotions.
- Add Facebook Widget /plugins to website or blog
- Show Twitter stream on website
- Use buttons in footer, contact page and sidebar of website
- Add Share/Like/Tweet buttons on products and content on website
- Include links on your business cards
- Include info in email signature file
- Add Facebook /Twitter to voice mail messages (office and cellphone)
- Include Facebook/Twitter info on invoices and receipts
- Incorporate Facebook/Twitter in radio and television commercials
Add Facebook/Twitter to all printed brochures and catalogs- Include info in newsletters
- Incorporate Facebook/Twitter logos in silk screen designs for t- shirts, canvas bags, umbrellas, hats
- Include Facebook/Twitter info on menus and place mats
- Include in proposals and RFP’s
- Add info to billboards
- Include Facebook/Twitter info with hours on storefront doors
- Add Facebook/Twitter everywhere you include a phone number
- Include on tradeshow displays
- Add to tradeshow giveaways (pens, notepads, rulers, etc)
- Add links to other social networking profiles (Facebook, Twitter, LinkedIn, Foursquare, Yelp, Google, Bing, Yahoo)
- Include links on PowerPoints and other presentations
- Include links on YouTube uploads using annotations
Direct Mail Catalog - Remind customers to follow you when they call customer service lines
This is a pretty comprehensive list but I’m sure there are others. Let’s build an incredible list, add your ideas in the comment area below.
