Starbucks offers the finest coffees in the world, grown, prepared and served by the finest people. Their employees, who they call partners, are at the heart of the Starbucks Experience. Starbucks coffeehouses have become a beacon for coffee lovers everywhere. Why do their customers insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time.
Landmark achievements online:
- #1 brand on Facebook
- Most tweeted brand on twitter
Today, they are privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries. How do they do it all in the virtual environment? Let’s look at their strategies which they adopt to enhance User Experience thus creating loyal customers globally.
Strategizing Online
- Creating a community:
They work in ways by developing long term relations with their loyal customers. This enhances their chances and hence enables them to capture a much bigger market online as compared to other coffee retailers.
- Analytics:
Starbucks uses analytics to gain insight into future content strategies. They just don’t only take content from one platform but from various others. This helps to allow only specific content to be created rather than spamming them at every opportunity.
3. Use of Social Media
They use social media to get their messages out. They design their marketing efforts in such a way that it can be integrated throughout all the Facebook pages, twitter accounts etc.
- Content Peculiarity:
Starbucks believes in saying no when choosing their content to be displayed online. They only believe in uploading content which will potentially add value.
5. Light headed people:
Coffee from a USB stick:
This campaign of theirs was released around April fool’s day. The message given out here was that Starbucks is a fun loving brand. This projects amongst their customers as to how they want to be seen as. This campaign was shared online and helped increase their profit online by 20%.
