Reality Check: Engagement Is Now a Way of Business

Brian Solis | Inc

Social media changes everything. Marketing, sales, customer service, they’re no longer departments; engagement is now a way of business.

 CLICK IMAGE  . How are you treating engagement? Here's a snapshot of the industry.

Digital Darwinism is a real threat to businesses today. Technology and society are evolving faster than most businesses ability to adapt. Nowadays, no business is too big to fail or too small to succeed.

This Monday and Tuesday, I’m hosting the Pivot Conference in New York to help organizations learn how to beat Digital Darwinism to thrive in the evolving social economy.

Over the course of two days, over 60 leading experts and visionaries will take the stage to explore how to embrace change and help transform organizations from the inside out and the outside in. Attendees are anxious to learn how technology is not only disrupting business, but also how to adopt technology and create supporting cultures and processes to become more adaptive. The reality is that customer behavior and expectations are advancing. To lead a new era of customer engagement takes leadership for without it, businesses will get caught in a vicious cycle of having to react to changes and trends while competitors lead the way.

One key area of focus at Pivot is customer engagement. A growing genre of customers no longer behaves according to plan. They don’t enjoy call centers. They refute web forms and email. Instead, they take to their devices and the social web to help one another with or without the help of the business in question.

For the past three years, good friend Brent Leary and the folks at Social Media Today have produced The Social Customer Engagement Index. We will release the full report live at the conference (reserve it here.)  The in-depth report examines how companies are using social tools for customer service and, more importantly, how customers are responding.

At a high level, the Index uncovered that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren’t putting their investments where their aspirations are.

FULL ARTICLE HERE

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