By Silvia Pencak
The explosion of the World Wide Web has allowed people to create businesses that did not have this opportunity before. It is estimated that over 2 billion people utilize the internet each day. Over 500 million of these people are Facebook users and over 200 million follow twitter. Many of us have seen the dating sites commercials stating that 1 in 6 marriages started as an online relationship.
Social media allows its users to create, exchange, and distribute information. This is true whether individuals use this forum for personal or professional reasons. The very first step to creating a winning social media strategy is to realize how powerful social media and the internet are. Facebook was originally created as a means of social interaction for college students by college students. Today, parents and grandparents, organizations and businesses, all have Facebook pages. When Twitter started, many thought it’s just a joke. Couple years later we follow celebrities, media and corporations for insider information, tips and resources.
Online visibility is extremely important to small and large businesses alike. Companies must learn ways to increase their online visibility and social media is probably the best tool to do just that. While it is vital that businesses are visible online, it is almost, if not more, important, that potential consumers see that the website receives a great deal of traffic. Word of mouth spreads faster on social media than in real life. Most of the time, just seeing another person endorsing a new product or specific event makes people buy or attend. Since the creation of advertisement, word of mouth has always been one of the best methods of promoting brands, products and services. Social media allows word of mouth to spread across greater distances in only a few seconds.
To produce a winning social media strategy you must create lively content that is authentic. This is true whether your business is large or small and offers products or services (or both). It is important to attract consumers, but it is vital that you hold their attention and convince them that they can benefit from your brand. The content must be truthful and accurate or you may lose potential customers. Most consumers know when a company is simply pitching a sale.
One goal of a social media strategy is to increase brand awareness. This may be done in a number of ways including creating a sweepstakes or contest for that brand. Another way is to have some type of giveaway, such as giving users a free sample or coupon for liking your page. This can be perpetuated by telling users to refer a certain number of friends and they will receive a free full size product. Social media can spread your message across the globe quickly. Entrepreneurs should take full advantage of this because even if their business does not have a Facebook page, people are still talking and tweeting about it.
ROI, or return on investment, is profit the company makes after the cost of investments into that business. Creating a sound social media strategy can dramatically increase the ROI, if the correct steps are taken. It could also be the company’s downfall. At Magnetic Look we’ve created a comprehensive program that will take you behind the scenes of social media and navigate you through the social media jungle while showing you exactly how to create your very own social media strategy for your business. Social Media Simplified program is designed to help your business win this game no matter how much (or little) experience you have in both, business as well as social media. Start taking advantage of social media today and it will increase tomorrow’s ROI giving your business the financial ability to grow and expand.