Anita Li | Mashable
Using a series of cautionary (and hilarious) YouTube videos, Google Analytics shows examples of poor web design and digital marketing — but in real life.
[youtube]cbtf1oyNg-8[/youtube]
Specifically, the service counsels companies on landing-page optimization, site search (see video above) and online checkout, by re-imagining these tools as situations in a grocery-store setting. Poor search, for example, is illustrated by customer Oli’s difficulty in finding semi-skimmed milk due to inaccurate and restrictive search definitions.
In a blog post, Google Analytics makes recommendations on how to improve companies’ online customer experience.
[youtube]3Sk7cOqB9Dk[/youtube]
[youtube]N5WurXNec7E[/youtube]
