Google Analytics Shows You What Bad Web Practices Look Like in Real Life

Anita Li | Mashable

Using a series of cautionary (and hilarious) YouTube videos, Google Analytics shows examples of poor web design and digital marketing — but in real life.

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Specifically, the service counsels companies on landing-page optimization, site search (see video above) and online checkout, by re-imagining these tools as situations in a grocery-store setting. Poor search, for example, is illustrated by customer Oli’s difficulty in finding semi-skimmed milk due to inaccurate and restrictive search definitions.

In a blog post, Google Analytics makes recommendations on how to improve companies’ online customer experience.

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