Hollis Thomases | Inc
Here’s a basic checklist to quickly make sure your social media tactics are on the right track.
As a digital marketing advisor, my job is to help you avoid waste and self-sabotage. Look at this list below as audit points against which you can check your own efforts.
1. Secure your brand name for your account.
Don’t let someone else squat on your brand name just because you’re slow on the uptick. Get your branded social media account!
Furthermore, don’t just let your account default to an unmemorable, cumbersome URL–on any social media–if a “vanity URL” is possible instead. For example, CBS in Baltimore signed up for this branded Facebook URL https://www.facebook.com/CBSBaltimore while ABC in Baltimore has this complicated, easily forgettable one http://www.facebook.com/pages/WMAR-TV-abc2newscom/51379687226.
2. Set up complete profiles.
All social media profiles enable you to give a lot of rich, useful information about your company. You can’t rely on traffic coming to your in-depth website these days. Be sure to get the basics down on all your social media profiles, too!
3. Interact with your followers.
Too many businesses just use social media to push their own agenda–their news, special offers, event promotions, and the like. But that’s not what social media is about. Not only will one-sided posting not do much for your marketing efforts (unless all your customers are bargain hunters), but it will turn most users off.
Here’s an example of what you don’t want to do: