5 Underutilized LinkedIn Marketing Tools

Lewis Howes | Entrepreneur

When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources. But while entrepreneurs might already be aware of important features such as its custom groups or the Question and Answer section, there are a number of tools and features that the professional networking site offers that have gone mostly unnoticed.

I recently connected with Fenot Tekle,senior communications manager from LinkedIn’s Marketing Solutions team. Here’s what she had to say about how small-business owners can use LinkedIn to help take their ventures to the next level:

Entrepreneur: What LinkedIn tools are underutilized by small-business owners?
Tekle: We offer a number of tools that small-business owners should be aware of when considering how best to engage with professionals on the platform, including:

Partner Messages: Small-business owners can utilize LinkedIn’s InMail messaging platform to deliver relevant messages to specific audience segments.

Polls: This allows users to easily find answers to their business and market research questions. You can share a poll through LinkedIn’s Facebook or Twitter integrations, or embed the voting module on your own website or blog.

Display Ads: Yes, businesses can advertise on LinkedIn. The display ads service allows advertisers to target specific groups of professionals through display ads on the LinkedIn platform.

Recommendation Ads: These ads display the number of recommendations that a small-business owner’s product or service has generated on their LinkedIn Company Page.

Targeted Status Updates: Users can tailor the content in their status updates to specific types of company followers. Make sure the right people are seeing the right content.

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